In addition to the random ramblings posted in this site this is also where I talk about the freelance PR services I can offer you.
I have been working in PR for a decade, mostly focussed on B2B and technology campaigns, but also some B2C and Charity work.
I have run successful campaigns for numerous clients over the years, including Gamma Telecom, Arieso Ltd, Cybersource, Sitel, Tonejet, TTP, St Elizabeth’s Centre, Synopsys, Bitwave Semicondctor and Blitz Comunications to name but a few. (If you’d like more information about any of the work I carried out for these companies, contact me)
I’m as happy to advise small start ups as I am working for multi-national corporations and I enjoy all aspects of PR campaigns, so please feel free to contact me if you like what you’re reading.
What’s the point of PR though?
PR can achieve a number of goals for businesses of all sizes:
- Raise your company’s profile in the media
- Get the attention of your prospective investors, buyers or acquisition targets
- Help with your recruitment
- Improve your staff morale
- Crisis management – counter any negative attention your company may be receiving
- Support your sales teams
- Improve relationships with your local community
There are a number of different tools that can be used in PR which, when well planned and combined, can achieve any and all of the above goals. Tools such as:
- News releases
- Case studies
- Technical articles
- Opinion articles
- Press interviews
- Media relations
- Social media tools (Twitter, Blogging, Facebook etc)
- Speaking at events
- Exhibiting at industry expos
- Winning awards
But does it work?
If you’re unfortunate to have experienced PR done badly, you’d be forgiven for being put off for life. It will seem like a waste of time, effort and money with no measurable benefit for your company.
However, PR, when done well, can deliver all of the goals I mentioned above. The key to making it work is measurability. A PR campaign needs to have a starting point, specific goals and regular reviews, all of which need to be agreed up front by you and whomever you chose to run your campaign.
Don’t tell anyone I told you this, but PR isn’t rocket science. It’s not complicated, but it does require some thinking and an understanding of your business goals. If you can find someone who ‘gets’ your business, you’re half way to a successful PR campaign.
If you’re interested in working with someone who takes your PR as seriously as you take your business, get in touch.